This store requires javascript to be enabled for some features to work correctly.
4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
Subscribe and Save $10 on EVERY Order! Choose shipments of 30 - 180 day increments. Modify or cancel anytime! Click on the whey bag of your choice to learn more and start saving.
THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Farm Fresh. Food Grade. The Whey It Should Be.
Quality & Maximum Absorption
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
Local Farms to Your Shaker Bottle
Did you know Whey Protein is a byproduct of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Food Grade & Third Party Tested
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
Subscribe & Save $10 EVERY Order
Choose shipments of 30 - 180 day increments.
No obligation, modify or cancel your subscription anytime. Choose your subscription when adding whey or superfoods to your cart!
Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Clean Protein, Clear Answers
Can You Have Whey Protein If Lactose Intolerant?
Cold filtered whey protein isolate, a virtually lactose-free option that allows you to enjoy the benefits without the discomfort.
Why Cold Filtered Whey is Superior
Cold filtration maintains the delicate structure of the protein, allowing for maximum absorption and utilization by the body.
Can Greens Powder Replace Veggies?
Greens powders offer a convenient and portable option, making it easier to obtain a wide array of nutrients.
How Is Protein Powder Made?
Not all whey is created equally. Here's the different ways whey is made and what to look for.
How to Evaluate Protein Powders
Choosing the best whey protein powder can be a daunting task. Here’s what to consider when evaluating different protein powders.