I love Pure Choice Vanilla because it contains only 3 ingredients which includes real sugar- but is not too sweet. Artificial sweetners, even stevia, drive me crazy. I appreciate being able to find a protein drink that has real sugar, but is not sugary tasting. The vanilla is a very pleasant easy to drink flavor!
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4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Choose shipments of 30 - 180 day increments.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4301 reviews.
Fantastic quality. Mixed very easy.
Been a loyal customer for over a year by now, definitely the best tasting protein powder there is on the market
Great product
Good
Best tasting and mixable protein I’ve ever had!!
Tastes amazing, and is healthy! Best protein I've tried and I've tried quite a few. My quest is over. The whole family loves it.
Taste great
Bought the 12 Oz first, to see if this is the ONE. THIS IS THE ONE. I used, 1 scoop whey, 12oz almond milk. Shook it up, no grit, no clumps. The consistency is more liquidity, it's not thick like a shake. The liquidity didn't bother me at all, as I was busy and wanted to drink it down quicker instead of taking smaller sips. I will tell you, this filled me up within seconds, and fulfilled my sweet craving. I know there will be times when I want a thicker shake; 12oz almond milk, 1/2 cup water, 1/2 avacodo, 1 tbl chia or flax seed, (optional- banana. Put in Blender, add your Whey, and blend. Now you have a very healthy, THICK shake to keep you full for hours. Thank you, Pure Choice Farms, for caring enough to make a great product, without the fillers and artificial ingredients. They found themselves, another, very happy, subscriber.
Could have a little more chocolate
Mixes easily in milk or water. Dissolves within seconds with just a spoon. No shaker necessary! Also extremely affordable without the added junk that is in many of the protein powders! Thanks for making a clean, digestible product!!
Exactly what I want out of a protein powder!
Excellent Vanilla Protein! The BEST I have tried! Mixes well, no clumps. No after taste. Not thick. I really love that it has Organic Cane Sugar and limited ingredients. I wish the Chocolate powder was made with Cane Sugar. I make Jell-o using the vanilla protein powder and a serving of high protein yogurt. Love it in my coffee, in a shake, mixed in cottage cheese and yogurt. YUMMY!
I add my protein to my morning coffee , I have an hour commute so it is convenient for me to drink it within that time. I used a different brand which I had to be mixed into a paste in cold water before adding to my coffee otherwise it would clump up and I couldn't drink it. It also had sugar in it. I am so happy I found this product it mixes easily with my hot coffee and has zero sugar. I definitely will be purchasing again. I also love the jacked up muscle cow sticker. One last thing, I saw a video of the owner of the business talking about people asking about metal content. Here is my question, is it possible I am drinking milk from the same cow who helped make my protein? 😂
Good clean easy mix great taste no funny after taste
It's a great clean protein that I feel good about taking. The taste for me is amazing, no chalky aftertaste, no stomach issues, just good clean protein I don't have to worry about. As a trainer I don't think twice about recommending it to folks that can have more protein in their diet.
I am very pleased with the quality of my Pure Choice Vanilla Whey Isolate, I recently purchased. The flavor is solid and don't feel bloated just satiated from drinking the protein.
Completely changed my husband's work day. He has loads of energy and feels great after his protein shakes! He loves the chocolate protein with milk and half of a frozen banana; the perfect treat, especially in the Texas heat!
Loved all three flavors! Going to purchase this protein moving forward as it’s tasty and most importantly, it has clean and simple ingredients!
The product has minu=imal ingredients, tastes great and from as far as I can tell provides me with the protein content that i want.
I purchased unflavored whey. Sometimes I add my own flavors and sometimes I drink it plain. It's gentle on my stomach. I am intermittent fasting. I purchased it to help me reach my daily protein requirement. It takes a little long to get to me, but the wait is totally worth it. A subscription will ensure I won't run out!
unlike other whey products I was able to easily dissolve this one by using aa nut milk with a little nut butter and cacao added 1st in blender, then the whey on lowest speed for 5-10 sec max and it was perfect
I have dropped 60 pounds while building strength and adding muscle. A key has been hitting my protein goal daily. Pure Choice Farms has been a key driver in providing clean protein that mixes easy and taste great. I like the fact that there are just a few ingredients and produced by local farmers. The Peanut Better and Frosted Marshmallow mixed is my favorite. Other protein powders I have tried have too much flavoring and taste artificial and gritty. At 60 years old, recovery is really important and Pure Choice starts that process after each workout in the morning and refuels me before bedtime.
Mixes well and tastes great!
I purchased the whey protein isolate flight and enjoyed all of the flavors. Because I enjoy variety I’m ordering a combo for my subscription. I really wish I could get the Frosted Marshmallow, Chocolate and original in a combo. Since that isn’t a choice in the combos I’m getting the chocolate, vanilla and marshmallow instead.
The best protein powder in the market !! Highest quality and does not bother my digestive system. No exaggeration, genuine comment about this product.
Great taste and texture.
So excited to have found this product to add to our amazing real fruit smoothies! ~Laura, Farm Life Creamery
So far i love this stuff. I’ve had a chocolate and marshmallow smoothie, pb in my steal cut oats, chocolate with bananas in my yogurt. I think this weekend i’ll add chocolate w/banana to my kodiak pancakes. Ill use unflavored in adding to whatever i might be making. Because there are so few additional ingredients, it’s like adding instant milk to your cooking, without the lactose. Sorry i waited so long to try!
Awesome product
Mixes super easily and doesn’t leave a chalky texture in your mouth I just love it. Taste amazing too and just feels cleaner than other proteins I’ve tried. Not to mention I live in Wisconsin so I’m always happy to be supporting my fellow Wisconsinites and farmers!
This is by far the best and "cleanest" whey protein powder I've ever used. It's truly flavorless, without any weird aftertaste, so you can add it to anything. It's really well blended and mixes beautifully. It's no pricier than a lot of other protein powders, but far, far superior.
I’ve been using pure choice farms protein for a couple of years. No bloated feeling unlike other protein powders. Excellent taste and quality with not many ingredients. I use it for baking healthy desserts to curb bad cravings.
I like the way it doesn't leave an after taste and doesn't have alot of ingredients. I recommended it to my brother and he signed up for auto shipment
Excellent product
Switched to pure choice and I sure am glad I did! Price, quality and taste all played a role in my decision and I couldn’t be happier!
I love the taste and quality of the protein powder. I was happy that it only contains 3 ingredients. And it comes from grass-fed cows on Wisconsin local family-owned farms.
Easy purchasing experience. Very tasty flavor. Looking forward to trying it in my coffee as a delicious fall flavor. Mixes very well.
Love the taste and quality of this protein powder! It’s part of my morning shake.
Great protein that I subscribe to. Easy to mix and tastes great.