Unflavored whey taste is surprisingly great
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4.8 stars over 4,439 reviews
Protein Doesn't Need 20 Ingredients.
1 - 5 Clean Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4457 reviews.
I can immediately taste the difference in thsi product as being a high quality whey protein. It does not have any odd after taste and my stomach does not have any problem even with my lactose intolerance. I am especially fond of the fact that your product is tested as a food which is far more stringent than any third party test and random FDA inspection. Will be using this from here on out.
I love the clean ingredients.
I get migraines. When my doctor told me I needed to be getting 20+ grams of protein in the morning when I woke up, I had no idea how to do that. As I don’t normally eat breakfast. My brother in law, who is big into the gym and working out said this brand is his favorite. Simple ingredients, supporting farmers and it doesn’t change the taste. I get the non flavored kind and put a scoop in my coffee. It doesn’t like being mixed in hot liquid, so I add cream to just a little bit of coffee to mix the protein powder in, then I add the rest of my coffee. This change to my morning routine has significantly reduced the intensity of my migraines. My kids love it! I add it to their smoothies and chocolate milk. I highly recommend it! And they send a cute little cow sticker with every order.
Dissolves very well and best tasting whey I have used. I won’t use anything else going forward
I was skeptical at first, because the cost is kinda high UNTIL you calculate cost per serving. I checked that and found I'd been paying more for my Isopure clear at 20g per serving than this was per serving, so gave it a shot. WOW. I mixed it in water, and it doesnt thicken AT. ALL. It just turns into vaguely vanilla flavored water. Two scoops, same result. I am blown away at the quality of this stuff. It goes down so easy, zero feeling weighed down, zero bloat. I think they just made a customer for life.
I needed to add more protein to my diet and this is the only one I found that was pure. I add it to smoothies and it works great.
My step son was the first to start using it. His name is Justin Findlsy. He orders from you also. His father would go all day and not eat. Justin told him about your product. We ordered it and loved it. So we have reordered it 2 times.
Outstanding product! This is the fourth whey isolate I have tried and the search for perfection is over. The advertisement showed up on my Facebook feed and I thought it too good to be true. However, after some research, I made the purchase. I prefer my protein powder to be unflavored as I like to try different, low sugar recipes. It truly has no flavor and blends silky smooth in ultra filtered milk with just a shaker bottle. I have either a pumpkin spice or instant espresso shake every morning. Both taste like the most high dollar, specialty coffee! I am also soy sensitive and highly appreciative that Pure Choice Farms does not use soy lecithin as many other powders do. Sourced and produced in the USA was reason enough for me to try it. The taste and quality will keep me as a customer!! Also, the affordable price, sweet packaging and extra fast shipping just make for an easy, pleasant shopping experience. Thank you for such a delicious whey isolate powder!!
Love this stuff. Not heavy like some powders Easy to mix and taste good. Will keep buying this brand.
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Excellent protein, clean and easy mixing, best I have used!
Love this great taste!
clean. 🔥
Best clean protein out there!
Fast shipping and tastes good 👍
Clean taste, peanut butter is my favorite
Finally found a protein powder without all the junk! It blends easily when I stir it into my yogurt and when I make shakes with my blender. I have the chocolate, vanilla, and plain. I haven't tried the plain yet. The chocolate is very good; sweet and chocolatey. I use vanilla the most and wish it had more flavor. I add monkfruit and a couple of drops of honey and sometimes more vanilla.
good product
Excellent Product, super fast shipping! Highly recommended.
I like how it dissolves very well and the taste isn’t bad at all. Very good protein powder thank you.
Yum! Love it. Hope there are more designer flavors!
Mixes excellently, I can't wait to try some of the flavored ones next
I like that it’s locally made. The unflavored is great in smoothies.
I used the chocolate protein in a glass of milk. It was delicious! Easy to mix. Love it.
Good product. Recommend
Blending the marshmallow flavor with cottage cheese and then adding fresh blueberries makes a delicious l, high protein snack or dessert.
I’ve been enjoying this peanut butter whey protein mix nearly every day for a few weeks now. It’s the smoothest mixing powder I’ve ever used, and I’ve tried all the big brands for decades. I’ve enjoyed simply tossing it in my shaker bottle with water and creatine first thing in the morning for a quick breakfast as well as mixing it with my coffee with a touch of cream and honey for those slow Saturday mornings at home. Superior flavor and fantastic texture for premium tasting shakes!
The vanilla whey smell smells and tastes good and is not one bit gritty . It completely dissolves. But most of all I love that. It only has three ingredients!
Dylan Contois turned me onto these and love it. Thank you for the amazing product. Look forward to trying to peanut butter flavor👍🏻🎉✌🏻 Thanks Dina☺️
I love the plain, unflavored whey isolate. I mix it into my yogurt or kefir every morning for an extra protein boost.
Made an iced coffee and used the marshmallow protein powder to make a cold foam to pour over my iced coffee. It was delicious! ( I should have taken the pic before I drank half of it but it was too good to wait lol)
We love your product and company. One of the #best tasting protein products I’ve ever used over the years.
Love the simple, unflavored formula and the 28 grams of protein per serving! I appreciate having a whey isolate without added flavors or sweeteners, so I can customize it to my taste. It’s also wonderful to support this business. Thank you, Pure Choice Farms🙏
Its blends so smooth! Great flavor. Love the simple ingredients!
Great taste love it
Love. Mixes well with my morning coffee.
Great, love it
Smooth!
I mix this with my morning coffee. Other brands clumped up and were very hard to mix. This brand mixes very easy with milk then coffee no clumps and tastes great. Tony I saw a video with you explaining there are no metals in this product. My question to you is , do you think I drank milk and protein from the same cow ?!?😭😭