Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Our cold filtration uses low temperatures to separate impurities from whey protein.
This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
Local Farms to Your Shaker Bottle
Did you know Whey Protein is a byproduct of the cheesemaking process?
Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 1,200 Wisconsin Farm Families.
Food Grade & Third Party Tested
Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.
That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.
This protein has a great taste and mixes easily. Support small businesses and build muscle at the same time!
James F.5/5Verified
Delicious and smooth. No GI issues. Will definitely keep using.
Shmuel R.5/5Verified
Simple and delicious, I put it in Fairlife milk to get all the protein I can and it doesn't sit heavy like all the others. As a home grown Wisconsinite I can't think of a better company to support.
Landon N.5/5Verified
Great taste
Jimmy L.5/5Verified
Love the simplicity of your product and although not as sweet as others it’s something i do like and I know I am putting good quality nutrition into my body. Thanks for making a great product and having it sourced and packaged in Wisconsin is a huge plus!!
Robert D.5/5Verified
Yummy
Paul C.5/5Verified
Very good quality, protein! Looking forward to ordering again!
Ronald D.5/5Verified
Very clean is the one thing I’m looking for
Joe L.5/5Verified
Having a One single ingredient cold pressed protien is all it takes for me to be a life long Customer.
Cory M.5/5Verified
It is the best whey protein I have ever used.
Dwight A.5/5Verified
I've had only 2 shakes, but I have to say that you can actually taste how clean this protein is! I've tried multiple other brands, most are too sweet. Pure farms will be a go to protein from here on out.
Greg D.5/5Verified
Low ingredient whey isolate protein and taste great! I have been a loyal customer for a few years now.
Steve B.5/5Verified
High quality protein that comes in an efficient container and mixes well. Based on the quality and price point I've officially changed my source of whey protein isolate!
Andrew H.5/5Verified
The protein powder has a very clean taste and when mixed with milk it tastes crazy good .
I'm very impressed with this product .
However when mixed in water the taste is just not as good as with milk but that's with any protein powder. So if you mix with milk this stuff taste amazing!
Wesley F.5/5Verified
Absolutely love this stuff! I like how simple the ingredients are, only 4 listed on the chocolate. Compared to the competitors who have an entire paragraph on the ingredient list. My new daily whey in my protein shakes.
Steve W.5/5Verified
This is the only protein shake that I use. It does not bother my stomach. It’s smooth and taste. Fantastic!
Cheryl H.5/5Verified
Really impressed with the product, the clean ingredients were a big attraction. Packaging is great. Delivery was timely. No complaints whatsoever.
Now to test, whether you read these or not, I have a question. What are your top three selling flavors?
Randy J.5/5Verified
Great product
Brad K.5/5Verified
I really looked for a protein powder that wasn't filled with random ingredients - Im happy to have found this one and have recommended it to lots of people!
Michael K.5/5Verified
Great
Tim D.5/5Verified
The best!
Lawrence M.5/5Verified
I’m a solid customer! The product and service are excellent!
Donald H.5/5Verified
As ordered. Good protein!
Ben K.5/5Verified
Clean, great tasting protein.
David M.5/5Verified
Easy mix and not chalky tasting
Arnold M.5/5Verified
Clean ingredients, great taste, and zero digestive issues. Perfect protein option.
Jake D.5/5Verified
This protein was delicious and I loved that it was sweet enough without artificial sweeteners or too much sugar. I am going to try the chocolate one next as I was totally pleased with the vanilla. It was the first vanilla protein that did not taste like baby formula. Delicious!!!
Gaye P.5/5Verified
Purest, cleanest and best protein there is. I have tried many other, none of them compare to this product and this company!
Adam C.5/5Verified
I love this product. Third round buying it. Other brands made so bloated this not at all. When love ourselves we use brands that love us too.
Stephanie D.5/5Verified
Outstanding! I have been on the hunt for a quality protein powder for YEARS. I have some specific dietary restrictions (maltodextrin) and also cannot consume most preservatives. I appreciate that this powder not only tastes great, and is super smooth, but also that it has pure ingredients. I did try some other flavors, but don't like the taste of stevia, so I stick with the vanilla which is a versatile base! I would recommend this protein powder to anyone looking for clean ingredients, great flavor, and honest marketing.
Maegan M.5/5Verified
Great product. I like to have it with breakfast and I feel like it gives me an extra boost and I feel overall better!
David J.5/5Verified
Love the taste and most impressed with the few ingredients! We are HAPPY, REPEAT customers! Thank You Tony and team for putting out great products!!
Michael F.5/5Verified
I like that these only have a few ingredients. I put the unflavored one in my coffee and I really cannot taste it.
Adria H.5/5Verified
Love this protein. Doesn't hurt the stomach. The BCAA profile seems unmatched compared to other protein powders.
Kendrick B.5/5Verified
I tested it with water and milk and shared it with my two teenage sons! They preferred it with milk. I love the “clean” straightforward taste. I mixed perfectly and I had no bloat after.🤗 Really like the subtle vanilla taste.
Heather D.5/5Verified
I love their isolate. The unflavored is so versatile, mixed completely, has no taste and helps me hit my protein goals. I buy it by the 6 lb tub! That's how much I love it!❤️🐄
Allan P.5/5Verified
I like Pure Protein because it dissolves well. With the vanilla it is easy to blend with other flavor profiles.
Susan V.5/5Verified
Great taste. Mixing easy. Can't wait to use in some recipes.
Larry G.5/5Verified
Great flavor not powdery
Lois H.5/5Verified
Love this whey powder! I need low or no sugar/carbs, so thank you for having so many options. The chocolate tastes great. I like to mix it with coconut milk. Wonderful that it's produced in Wisconsin!
