Completely changed my husband's work day. He has loads of energy and feels great after his protein shakes! He loves the chocolate protein with milk and half of a frozen banana; the perfect treat, especially in the Texas heat!
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4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Subscribe & Save $10 EVERY Order
Choose shipments of 30 - 180 day increments.
No obligation, modify or cancel your subscription anytime. Choose your subscription when adding whey or superfoods to your cart!
Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4282 reviews.
Loved all three flavors! Going to purchase this protein moving forward as it’s tasty and most importantly, it has clean and simple ingredients!
The product has minu=imal ingredients, tastes great and from as far as I can tell provides me with the protein content that i want.
I purchased unflavored whey. Sometimes I add my own flavors and sometimes I drink it plain. It's gentle on my stomach. I am intermittent fasting. I purchased it to help me reach my daily protein requirement. It takes a little long to get to me, but the wait is totally worth it. A subscription will ensure I won't run out!
unlike other whey products I was able to easily dissolve this one by using aa nut milk with a little nut butter and cacao added 1st in blender, then the whey on lowest speed for 5-10 sec max and it was perfect
I have dropped 60 pounds while building strength and adding muscle. A key has been hitting my protein goal daily. Pure Choice Farms has been a key driver in providing clean protein that mixes easy and taste great. I like the fact that there are just a few ingredients and produced by local farmers. The Peanut Better and Frosted Marshmallow mixed is my favorite. Other protein powders I have tried have too much flavoring and taste artificial and gritty. At 60 years old, recovery is really important and Pure Choice starts that process after each workout in the morning and refuels me before bedtime.
Mixes well and tastes great!
I purchased the whey protein isolate flight and enjoyed all of the flavors. Because I enjoy variety I’m ordering a combo for my subscription. I really wish I could get the Frosted Marshmallow, Chocolate and original in a combo. Since that isn’t a choice in the combos I’m getting the chocolate, vanilla and marshmallow instead.
The best protein powder in the market !! Highest quality and does not bother my digestive system. No exaggeration, genuine comment about this product.
Great taste and texture.
So excited to have found this product to add to our amazing real fruit smoothies! ~Laura, Farm Life Creamery
So far i love this stuff. I’ve had a chocolate and marshmallow smoothie, pb in my steal cut oats, chocolate with bananas in my yogurt. I think this weekend i’ll add chocolate w/banana to my kodiak pancakes. Ill use unflavored in adding to whatever i might be making. Because there are so few additional ingredients, it’s like adding instant milk to your cooking, without the lactose. Sorry i waited so long to try!
Awesome product
Mixes super easily and doesn’t leave a chalky texture in your mouth I just love it. Taste amazing too and just feels cleaner than other proteins I’ve tried. Not to mention I live in Wisconsin so I’m always happy to be supporting my fellow Wisconsinites and farmers!
This is by far the best and "cleanest" whey protein powder I've ever used. It's truly flavorless, without any weird aftertaste, so you can add it to anything. It's really well blended and mixes beautifully. It's no pricier than a lot of other protein powders, but far, far superior.
I’ve been using pure choice farms protein for a couple of years. No bloated feeling unlike other protein powders. Excellent taste and quality with not many ingredients. I use it for baking healthy desserts to curb bad cravings.
I like the way it doesn't leave an after taste and doesn't have alot of ingredients. I recommended it to my brother and he signed up for auto shipment
Excellent product
Switched to pure choice and I sure am glad I did! Price, quality and taste all played a role in my decision and I couldn’t be happier!
I love the taste and quality of the protein powder. I was happy that it only contains 3 ingredients. And it comes from grass-fed cows on Wisconsin local family-owned farms.
Easy purchasing experience. Very tasty flavor. Looking forward to trying it in my coffee as a delicious fall flavor. Mixes very well.
Love the taste and quality of this protein powder! It’s part of my morning shake.
Great protein that I subscribe to. Easy to mix and tastes great.
Bought a large tub of this and will definitely be buying more!! Finally found a quality protein
Love this stuff. Tastes great and the minimum ingredients makes me feel that it's good and good for me.
Have tried all 5 flavors. The marshmallow tastes sweeter than the rest, but all are fabulous. This was just what I was looking for. Clean protein without all the additives and sugar. The unflavored mixes well with milk for cereal or with water for any other food you want to up the protein in. I take care of 16 horses and I use the product primarily to drink on the way to do barn chores in the morning. Keeps me going until I'm finished. Will definitely continue to purchase.
I ordered this by accident, I wanted unflavored… I emailed Tony the owner, and he made sure that I received the unflavored one I wanted. Great customer service!
I've been looking for "my" protein for awhile now. Something without artificial sweeteners that mess up my stomach. Something pure and simple. After initially trialing a small order of Pure Choice I have returned for the 6lb version and couldn't be happier. This stuff is great, priced great, and tastes great, and I've found "my" source of protein.
Only received it yesterday but it seems to be great. Mixes well with yogurt and milk. Tastes good.
I like both flavors frosted marshmallow and the peanut butter. I will be getting more. Have a great day.
My husband put this in his daily salad and I use it in my daily smoothie! Love the clean ingredients😁
Love the 3 ingredients, mixes well and with it being nearly lactose free, don’t have any annoying GI issues.
First time trying a flavored whey protein and we really like it! Not overly sweet. Nothing artificial in it and that's what we love...plus we lived in Madison a few years ago so it's nice to support you guys!
Mixes well. Tastes good. Can’t ask for much more.
Clean ingredients and mixes amazingly.
Best out there.
Simply, clean ingredients! I love the vanilla with blueberries or strawberries, a great start to my day. Thank you for creating this protein drink! I also love supporting our Midwest farmers!
Great Protein! Only 3 ingredients. Clean, no artificial ingredients. My go to post workout drink.
Favorite protein I’ve found without being chalky. Also very fast delivery.
I have been enjoying the vanilla whey protein for a couple of years now. I was first sold on it because of the simple ingredients and the amount of protein per serving. Recently I’ve been flooded with information about not only the importance of protein intake but also the amount of leucine. I received my shipment of Pure Choice Farms whey isolate today, took a look at the info on the back of the package and was amazed at the high amount of leucine in each serving as well. I couldn’t be happier with this product!!