Great Protein! Only 3 ingredients. Clean, no artificial ingredients. My go to post workout drink.
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4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Choose shipments of 30 - 180 day increments.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4240 reviews.
Favorite protein I’ve found without being chalky. Also very fast delivery.
I have been enjoying the vanilla whey protein for a couple of years now. I was first sold on it because of the simple ingredients and the amount of protein per serving. Recently I’ve been flooded with information about not only the importance of protein intake but also the amount of leucine. I received my shipment of Pure Choice Farms whey isolate today, took a look at the info on the back of the package and was amazed at the high amount of leucine in each serving as well. I couldn’t be happier with this product!!
I used to be a ON fan but Pure Choice blows it out of the water. I tried both the toasted marshmallow and vanilla - they are equally delicious. Pure choice is smooth and mixes super cleanly. I’m a fan and now a customer for life. I can’t recommend their products enough.
I was so glad to find whey protein without artificial sweeteners or flavors. Mixed extremely well.
Great product
I love adding the vanilla whey to milk and then adding my coffee. It’s a treat and I’m getting 28 g of protein. I find it as satisfying breakfast.
I love using this to make my healthy chocolate avocado muffins. I also use it for other baking ideas.
The best whey protein I've ever tried. Only three ingredients (which is perfect!) and an amazing taste. Wisconsin cows are the best \o/
Great tasting and good source of protein!
Great taste, and I love the short ingredients list. No fillers!
As someone who has used protein powder for many years I find this one to be outstanding. Unflavored lets me pick the flavor profile I want at that time. And as someone who very much dislikes taste of artificial sweetener, I find this product enjoyable. Will definitely be a regular customer. Thanks for a great and clean product.
I use the unflavored in my coffee and the vanilla I add to greek yoghurt.
I was looking for an easy to digest unflavored protein powder and I think I found one!
Pure choice, has the cleanest form of whey protein on the market!
Great taste as topping or shake!
No bloating Mixes great And taste great as well
Awesome protein powder, minimal ingredients and great taste. What more could you ask for? Get a subscription and email Tony when you need more outside of your normal fulfillment window. He will actually get back to you and ship your product quickly. A great experience all around. Thanks Tony!!
My all time favorite protein
Great quality whey isolate. Tastes great and I'm happy to support the Wisconsin farmers!
I ordered monthly the whole bundle. The best protein with the highest amino acid content and the fewest bad ingredients, best protein on the market and also they’re honest with their amino acid profile display.
Great taste
Tastes amazing and mixes well
Use to make overnight oats with a protein boost and have a post-workout protein shake every once in a while - blends well and love supporting a Wisconsin company as a Wisconsin native
No toxic farts!
First out of the bag... it mixed really well in my coffee. Taste was mild (preferred) and tasty! If the rest of my orders are consistent, I will be really happy with my choice and yalls professionalism!
Excellent flavored peanut butter protein powder! I'm lactose intolerant and have ZERO issues with digesting this protein!
Tastes great. Mixes smooth. Not gritty. I love that there are no fake sugars.
It’s part of my everyday routine. No bloat no gas and it tastes great. 2 scoops in my Greek yogurt everyday and I’m good to go
Great flavor!
Excellent!!!!⭐️⭐️⭐️⭐️⭐️
Awesome product! Fast delivery!
Love the no fillers
Being from Wisconsin and finding a protein powder from Wisconsin and having it be super clean ingredients is a win! The chocolate taste is very mild in water and even better with almond milk! I emailed them asking a couple questions and surprisingly I got a fast response and was even from the owner. If you don't want your protein powder full of ingredients that aren't good for you then this is for you!
Clean, easy to drink, no bloat
I dig the very short ingredient list, also that they are organic. Mixes well, no chunks or anything. Tastes great. Lots of protein. I will purchase again.
excellent product. has everything important, no fillers. i have always found it in stock and shipped without flaw. well worth it.
Very glad to have found this company. They have a great product. I’m a customer forever.
Pure choice is my go to brand of protien for quality and taste! I dont like eating much before i go to the gym in the early morning so I add a a couple tablespoons to my coffee. Perfection! Thanks for making quality product that is sort of local to me- 2hrs away🙃
Love the peanut butter with fairlife chocolate milk! Tastes like a milkshake! Love PureLife protein isolate!