Clean, fresh ingredients! love the company’s motto in helping the customer achieve their nutritional goals. Taste is great and I am a repeat customer!
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4.8 stars over 4,439 reviews
Protein Doesn't Need 20 Ingredients.
1 - 5 Clean Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4561 reviews.
I’ve tried many protein powders, and this is the best out there. The flavor is spot on. It’s not super sweet and it blends so well in my oatmeal. There’s no chunkiness no chalkiness. I can’t believe how well it mixes in.
Very clean ingredients and love the local regenerative farm cows and the people running the business!!! I order the peanut butter flavor. Super great peanut butter taste! Price is also comparable to other clean products I have used!
I have tried several different protein supplement but I believe this is the best one I’ve found.
Loved that it only had three ingredients, instead of ten... I bought the vanilla and tried it for the first time. Very mild to hardly any taste at all when combined with milk... Great product, great price, definitely will buy again
Only my first week using this powder but you can tell it’s genuinely gonna be awesome!
Excellent product! All other protein powders out there are way too sweet for me. Finally found one that doesn't make me gag!
Good quality. Tastes smooth.
Have been wanting to try unflavored protein but was always too scared to to waste money and not like it. I may never buy flavored protein again. Mix it with milk and taste like creamy milk. Mixed better than any protein I’ve ever tried
Very clean product. I use oj and milk on blender with it and ice. Was like a milkshake. Recommend product.
This is great mixes well no AFTER TASTE . Taste great will be buying again. Thank you for a great product without chemicals
Quality..
My everyday protein source in my morning smoothie. Blends great with frozen fruit!
We absolutely love this powder that leaves no other unwanted flavor in the mouth after we drink the protein shake. Cant go back to the Costco Orgain powder that has a zillion ingredients in them.
Third time purchasing, won’t find a better protein than this
Great taste, not gritty and dissolves easily.
Love this whey protein with no sugar or additives, it’s in the most purest form of whey you can buy today in the market or from other competitive companies. Love the highest whey. Easy to mix with a Shaker. Very smooth and no aftertaste whatsoever.. Robert Nievs
Best protein in the market all the flavors. Has all amino acid contents and only three ingredients five star review.
I transitioned from pre-mixed boxed protein drinks to Pure Choice Farms, I'm glad I did. Pure Choice makes it easier/more pleasant for me to add more protein to my diet. As a straight protein drink, I prefer chocolate, closely followed by peanut butter, then vanilla. Instead of buying extra-protein products, I now add protein powder. For the peanut butter, I add it to my hot multi-grain cereal or add Cacao powder to my drink. For vanilla, I'll add that to oatmeal or have it as a protein drink (the vanilla has a very mild flavor). For Chocolate, I'll add Cacao powder or have it straight. The products taste/feel clean, I'm a fan.
I mix it in with about as much Greek yogurt as the protein powder, with 5mg of creatine added. It all wets up and mixes in smoothly, no grit or chunks. I then add some granola on top and have a piece of fruit along with it for breakfast every day. This is the best way I have found to ensure I get my daily protein intake. It's great!
The flavor is great and very few carbs!!!
Love the taste, Just started using this product and I'm excited to see the end results.
This protein powder is very smooth, and doesn’t get all clumpy. It has a genuine peanut butter taste versus a highly processed weird flavor. It also doesn’t have a highly fake sugar taste that many other protein powders have. It tastes “clean” per se. The protein count is fantastic, especially for the calories as well. It’s a 10/10 for me.
The product is great. The price not so much. I am aware it's right in there with all the other brands as far as price goes. That doesn't mean it should be that high of a price. Also, your customer service SUCKS!! Specifically Paige Hart. Honestly, you need a new customer service representative
Husband and I use it everydy. Far superior to our previous brand. Have recommended it to others, and they have ordered.
Good flavor, mixes well. Solid company with helpful people.
The only powder that actually tastes good. Without all the other junk in it
I prefer the vanilla but this is great. Only protein I use is from pure choice
This is the absolute best protein powder. Minimal ingredients, great taste, and keeps me full until my next meal. Highly recommend!
Good clean protein!!
I'm currently using the vanilla flavor. It tastes great and love the organic, limited number of ingredients.
This tastes far richer than any other isolate I’ve tried. The ingredients are clean and cold filtered, with no fake flavors or fake additives to “boost” the protein reading. This is a winner, folks! Tastes great, mixes easily, trustworthy, and helps our farmers.
I really like this product. I would use more of it if I could afford it.
Great product with fast delivery
Taste great
This organic product tastes great! Best product on the market.
Taste is great and powder mixed up very easily. Love buying from a small business especially one that supports farmers
This is the best-tasting protein powder I've ever had. I've found it to be a great way to meet my daily protein targets. Clean ingredients and amazing test!
I love this protein powder. It tastes great and it’s not full of garbage ingredients.
Tastes great. Excellent value. I will be getting more!