Very neutral flavor that mixes smooth
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4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
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THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4331 reviews.
The taste is great w With natural ingredients and few of them no clumping very good and good on the stomach
We love this WHEY brand. From the ordering to the customer service to the shipping, everything is always smooth. We also tried the Marshmallow flavor and I was very surprised that it wasn't too sweet.
Mixes well only one ingredient.
I love the taste and how well it mixes. It’s the best protein powder ever!
Unflavored so I use it in everything. Morning oatmeal, nearly all baked goods, yogurt, you name it. Dissolves completely. You don’t know it’s there. Love the simple, honest, nothing extra added ingredients.
Switched from the typical protein powders and immediately saw the difference. Much cleaner, easy to digest, and I don't feel bloated. Definitely happy with this and I'm supporting an American made product.
I wanted a whey isolate protein made in the USA. I’m happy to support American farmers by purchasing this tasty protein powder.
Great tasting and easy mixing
I love the simple ingredients. It mixes easily.
I love Pure Choice Farms unflavored whey protein powder; no chalky taste, no bloating, just a wonderful addition to my smoothies.
I love Pure Choice Whey Protein. It does not upset my stomach or make me feel bloated. The vanilla is my favorite, but I like the chocolate as well. Thank you, Pure Choice, for making an excellent product.
Best protein hands down
I have bounced around trying to find the best protein powder for me. After finding Pure Choice my search was over. It’s the best tasting and mixing powder by far in my opinion. On top of that it is sourced and made in my home state of Wisconsin.
Tastes great and clean
I love that this whey protein is only one ingredient and mixes beautifully. I also love that this whey protein comes from Wisconsin cows!
I'm not a huge marshmallow fan, but this flavor received so many good reviews from individuals I follow on IG, I just had to try it. Not disappointed!!
Delicious and very light. Mixes well with water and no bloating. Peanut Better might be the best.
My protein shakes don’t feel as heavy on my stomach with this protein powder. It’s easier to drink and taste good too!
Honestly, this may be the cleanest protein powder I have ever used, both in terms of ingredients (no junk), taste (almost none, even with the vanilla), and quality (mixed in so well with everything I paired it with including drinks, yogurt, muffins, home-made granola), etc.
Good taste blends well
My go-to whey - unflavored is one ingredient and third party tested, just what I want.
It tastes great and it mixes so well. I put it in a jar with a lid and shake well and it mixes thoroughly! I look forward to trying other flavors.
Mixes well, mild vanilla flavor, CLEAN INGREDIENTS!
Clean, no clumping great tasting protein
Really appreciate that the vanilla is only three simple ingredients. Subtle sweetness makes a great base for smoothies, oats, or just mixing with water/milk to drink. Will continue to order this brand moving forward.
I am really enjoying this protein! I don't like the overly sweet proteins and this one nails the flavor for me. It's chocolatey but not sweet at all, perfect for me.
I really like the chocolate protein shake I purchased. I had purchased clean and simple and it has a definite aftertaste. The Pure Choice does not and I really enjoy it. Will be ordering again. I am a bargain hunter ..do you run sales?
I love Pure Choice Vanilla because it contains only 3 ingredients which includes real sugar- but is not too sweet. Artificial sweetners, even stevia, drive me crazy. I appreciate being able to find a protein drink that has real sugar, but is not sugary tasting. The vanilla is a very pleasant easy to drink flavor!
Fantastic quality. Mixed very easy.
Been a loyal customer for over a year by now, definitely the best tasting protein powder there is on the market
Great product
Good
Best tasting and mixable protein I’ve ever had!!
Tastes amazing, and is healthy! Best protein I've tried and I've tried quite a few. My quest is over. The whole family loves it.
Taste great
Bought the 12 Oz first, to see if this is the ONE. THIS IS THE ONE. I used, 1 scoop whey, 12oz almond milk. Shook it up, no grit, no clumps. The consistency is more liquidity, it's not thick like a shake. The liquidity didn't bother me at all, as I was busy and wanted to drink it down quicker instead of taking smaller sips. I will tell you, this filled me up within seconds, and fulfilled my sweet craving. I know there will be times when I want a thicker shake; 12oz almond milk, 1/2 cup water, 1/2 avacodo, 1 tbl chia or flax seed, (optional- banana. Put in Blender, add your Whey, and blend. Now you have a very healthy, THICK shake to keep you full for hours. Thank you, Pure Choice Farms, for caring enough to make a great product, without the fillers and artificial ingredients. They found themselves, another, very happy, subscriber.
Could have a little more chocolate
Mixes easily in milk or water. Dissolves within seconds with just a spoon. No shaker necessary! Also extremely affordable without the added junk that is in many of the protein powders! Thanks for making a clean, digestible product!!
Exactly what I want out of a protein powder!