Great transaction…really fast shipping. Loved the chocolate….make a awesome smoothie!
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4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
Click Subscribe and Save for $10 off on EVERY Order!
THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
Subscribe & Save $10 EVERY Order
Choose shipments of 30 - 180 day increments.
No obligation, modify or cancel your subscription anytime. Choose your subscription when adding whey or superfoods to your cart!
Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4138 reviews.
We were using a well known and highly regarded brand of whey that had been recommended to us by a friend. I wasn't really happy about the way it mixed, or the taste. I saw an ad for yours and did my research. Everything looked good, and being in the AG business myself, I like to support farmers any chance I get. so, I ordered some of yours to give it a try. Whenever I opened the bag, and saw the appearance and the texture of your whey, I knew I'd found something good! We love the way it tastes, the texture, and all the nutrition stats are better than the one we were using! After that experience, yours is the only whey we'll use! I've since tried the chocolate and enjoy that just as much! I just placed another order for 6 lbs of both! Thanks for making such a great product!
My new favorite protein powder! I mostly use them in Ninja Creami recipes and this makes an amazing Peanut Butter Creami! Looking forward to trying other flavors! And love the ingredients!
Great stuff!!! Love to see Unflavored whey and naturally flavored Vanilla (with just whey, vanilla, and sugar as ingredients). Like many people, I'm trying to get away from artificial sweeteners, artificial flavors, and other unnecessary additives.
The taste is subtle so you can mix it with anything. Blends smoothly in anything too.
I got the vanilla whey and although it only has a very small amount of sugar, it tastes good! The package smells like a vanilla milkshake. I put a scoop in oatmeal with blueberries and almond milk for breakfast so that I get some protein in. I'm sensitive to so many ingredients and haven't tolerated whey products well in the past, but this one I do. I am grateful for the short ingredient list. And it's a local product. Glad to finally have a protein supplement that works for me.
I love the minimal ingredients with no junk added. The taste of the chocolate and vanilla are very good and they mix easily. Lastly, orders usually arrive within a few days.
Love the unflavored option for adding a boost of protein to other foods. Worked great in my overnight oats. Will definitely try the flavored varieties.
absolutely LOVE IT...
Love it!!
Did not bother my stomach at all. I did not feel bloated after drinking this like other brands in the past.
Love the flavor!
The protein whey isolate mixes so well in seconds! You can tell it’s great quality! I’m very happy that I found Pure Choice!
Clean taste, mixes well, and quick shipping.
Great taste - clean ingredients! I’ve been a fan of the chocolate and peanut butter, but decided to mix it up. Glad I did! Looking forward to mixing it when I order more chocolate.
No grit, no chalkyness, not sugary. Clean smooth and no wierd after taste. Virtually no gas either.
It’s clean and smooth and tastes great!
One of the best protein powders on the planet. I already subscribed for every 60 days refill. Thank you pure choice!
First time buying and trying Pure Choice Farms Whey Protein Isolate in Chocolate, and so far I’m impressed. First off, it tastes delicious! The chocolate flavor is smooth without that overly sweet, artificial taste that a lot of protein powders have. And ive tried lots of protein powders. I also really like there's only 3 ingredients, which is huge for me. It’s nice to be able to look at the label and actually know what I’m putting into my body. The biggest thing for me is how my stomach feels afterwards. No bloating, no heavy feeling, and no stomach discomfort. That alone makes this stand out from some of the other whey protein powders I’ve tried. So far, I’d give the Pure Choice Farms Chocolate Whey Isolate a solid 10. Great taste, simple ingredients, 28 grams of protein, easy on my stomach and mixes well. Next up will be the Vanilla!
mixes very well and no bloating and or gas
I love your local whey protein without fillers. It is such an improvement over ordering from the unknown sources that are stocked by major online distributors. I have no reservations feeding your products to my family.
Love the product, Love how it tastes, and Love no BLOAT.....Thank you for making a wonderful protein powder!!
First time order and got the vanilla protein. Great consistency, mixes well, minimal ingredients. Think I just found my new protein brand.
Due to some autoimmune issues, I have been on the hunt for a protein powder that doesn’t have soy, tons of fillers, wrecks my stomach and costs a fortune. Man, it has been a challenge! Some check the boxes but taste absolutely terrible. I came across this one by some miracle and it is amazing! Next step is to try the chocolate! Highly recommend and do the subscription! The cherry on top, it’s made in Madison, Wisconsin which is local for me! So excited to support a home grown organization!
My fiance had been not eating all day. And was starting to have some issues. Since he's been using your Whey drinks he hasn't had any issues! His son has been using your Whey for over a year and suggested he try it. We are so happy with the results!! Thank you again!
Glad I finally made the purchase! I have been looking for a one ingredient whey protein for a while to add to my diet. Not sure how it was going to taste or combine with what I eat. It tastes great! Goes flawlessly in with my shakes, and boosts my protein in my dark chocolate moose from 60 to 116 grams. (2 cup cottage cheese, 2 scoops of Pure Choice whey, 1/4 cup pure coco powder, and 2 tbls of unfiltered honey… in a food processor)
Shipping fast and the powder blends great into my morning coffee smoothie
Perfect protein powder.
I got three flavors: vanilla, chocolate and toasted marshmallow. I've only tried the toasted marshmallow, but the flavor is fantastic. Better yet, it blends easily just mixing with a spoon. No leftover chunks or residue sticking to the side of a cup. This stuff is legit and worth every penny.
Got the plain to avoid any extra sugar and it still tastes great in some goats milk. Way easier to hit my protein goals now. Good stuff.
Very good and clean protein!
Great tasting and mixing, tastes so clean, love it
I absolutely love this product! the ingredients are very clean and enjoy using the peanut butter flavor in my protein shakes every morning
Taste good, mixes easy,
Great taste! Less bloating that other whey's. Already planning to buy more.
I like that is is from a USA farm and not globally sourced. Very smooth no clumps and no extra ingredients.
This protein has a great taste and mixes easily. Support small businesses and build muscle at the same time!
Delicious and smooth. No GI issues. Will definitely keep using.
Simple and delicious, I put it in Fairlife milk to get all the protein I can and it doesn't sit heavy like all the others. As a home grown Wisconsinite I can't think of a better company to support.
Great taste