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FREE SHIPPING on Whey & Superfoods

Protein Doesn't Need 20 Ingredients.

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THE TRUTH ABOUT GRASSFED CLAIMS

Wisconsin Cows Eat Grass

Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.

"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass. 

The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?

The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.

Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!

Do the cows who support our whey eat grass? YES, as much as possible.
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  • Wisconsin Farms

  • Free Fast Shipping

  • Locally Sourced

SIMPLE. CLEAN. FARM FRESH.

Discover Pure Choice Farms Products

Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.

From Our Family To Yours

Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.

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Farm Fresh. Food Grade. The Whey It Should Be.

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Quality & Maximum Absorption

Our cold filtration uses low temperatures to separate impurities from whey protein.

This retains the natural structure and integrity of the protein molecules, minimizing denaturation and preserving the bioavailability and quality of the protein. As a result, our whey has higher protein content and a more complete amino acid profile.
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Local Farms to Your Shaker Bottle

Did you know Whey Protein is a byproduct of the cheesemaking process?

Pure Choice Farms has a legacy in Wisconsin agriculture dating back to 1954. Now bringing you the highest quality, food grade whey protein isolate, we've cut out every middle man possible connecting you to the local farm. We proudly support over 700 Wisconsin Farm Families.
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Food Grade & Third Party Tested

Our whey is not a supplement, it’s farm fresh FOOD. Every batch meets the Department of Agriculture’s strict standards through rigorous testing.

That means no banned substances, no harmful bacteria, and no heavy metals. Our standards ensure a safe and reliable source of nutrition, providing clean, consistent quality you can trust.

Subscribe & Save $10 EVERY Order

Choose shipments of 30 - 90 day increments. 
No obligation, modify or cancel your subscription anytime.  Choose your subscription when adding whey or superfoods to your cart!
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
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Cold Filtered Whey Isolate
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No Artificial Flavors or Fillers
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Virtually Zero Lactose
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Locally Sourced
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Free Shipping 
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Customer Reviews

Overall rating: 4.8 / 5 from 4541 reviews.

I mix it in with about as much Greek yogurt as the protein powder, with 5mg of creatine added. It all wets up and mixes in smoothly, no grit or chunks. I then add some granola on top and have a piece of fruit along with it for breakfast every day. This is the best way I have found to ensure I get my daily protein intake. It's great!

Whey Protein Isolate Unflavored

Love the taste, Just started using this product and I'm excited to see the end results.

Whey Protein Isolate Chocolate

This protein powder is very smooth, and doesn’t get all clumpy. It has a genuine peanut butter taste versus a highly processed weird flavor. It also doesn’t have a highly fake sugar taste that many other protein powders have. It tastes “clean” per se. The protein count is fantastic, especially for the calories as well. It’s a 10/10 for me.

Whey Protein Isolate Peanut Better

The product is great. The price not so much. I am aware it's right in there with all the other brands as far as price goes. That doesn't mean it should be that high of a price. Also, your customer service SUCKS!! Specifically Paige Hart. Honestly, you need a new customer service representative

Whey Protein Isolate with Organic Vanilla

Husband and I use it everydy. Far superior to our previous brand. Have recommended it to others, and they have ordered.

Whey Protein Isolate with Organic Vanilla

I prefer the vanilla but this is great. Only protein I use is from pure choice

Whey Protein Isolate Chocolate

This is the absolute best protein powder. Minimal ingredients, great taste, and keeps me full until my next meal. Highly recommend!

Whey Protein Isolate Chocolate

This tastes far richer than any other isolate I’ve tried. The ingredients are clean and cold filtered, with no fake flavors or fake additives to “boost” the protein reading. This is a winner, folks! Tastes great, mixes easily, trustworthy, and helps our farmers.

Whey Protein Isolate

Taste is great and powder mixed up very easily. Love buying from a small business especially one that supports farmers

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Customer photo review of Whey Protein Isolate

This is the best-tasting protein powder I've ever had. I've found it to be a great way to meet my daily protein targets. Clean ingredients and amazing test!

Whey Protein Isolate

I live in Wisconsin and I want to support our local bussinesses, the protein powder from Pure Choice Farms has a great taste and I like the variety of the 3-pack flavors, most importantly the whey protein is low in cholosterol, so it's a win win for me. Thank You! Jason from Osceola WI

3 Flavor Whey Protein Isolate Combos

I love this stuff and It sustains me till my next one. The only thing is I signed up for monthly orders and was told I would get a shaker bottle but never got one.

Whey Protein Isolate with Organic Vanilla

Absolutely love the vanilla kind. I mix it with fair life skim milk, and it tastes like a vanilla milkshake. It’s one of the only protein powders I can use that doesn’t upset my stomach. I will definitely be a long-term customer!

Whey Protein Isolate with Organic Vanilla

Happy to support a small family business in Wisconsin. Enjoying that the unflavored is truly unflavored. Mix it all kinds of ways and never know its there. Also love that it dissolves completely and quickly - no clumping. And last but not least...great price!!

Whey Protein Isolate Unflavored

I love supporting our Wisconsin farms! Pure Choice has an amazing protein product and I love they have minimal ingredients. The toasted mashmallow is delicious.

3 Flavor Whey Protein Isolate Combos

All natural ingredients, mixes easily, smooth, easy to drink, and tastes great.

Whey Protein Isolate Chocolate

The only protein powder I have found without any additives or artificial sweeteners. And the best part is it is a "local" company!

Whey Protein Isolate Unflavored

I really like the vanilla whey isolate. The product only has 3 items and mixes very easy. Never feel bloated and easy to digest.

Whey Protein Isolate with Organic Vanilla

This is the ultimate protein powder! The flavor is on point and it mixes well. But the biggest selling point is the ingredients! I also love that they are a small business in my state!

Whey Protein Isolate with Organic Vanilla

Mixed chocolate with morning plain yogurt. Mixed well loved the taste.. Increased my morning protein and enjoyed the flavor.

Whey Protein Isolate Chocolate

Makes me a great smoothie every morning. Mixes easily with my almond milk and tastes great. Thank you for quick shipping, too.

Whey Protein Isolate with Organic Vanilla

We get the chocolate and LOVE IT! The taste is perfect and it blends instantly! Our child is very picky and she drinks it with no issues, and that is saying a lot!

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Why Pure Choice Farms?

  • Farm Fresh

    Proudly Support over 1,200 local family farms
  • Family Owned

    Continuing agricultural legacy since 1954
  • No Sales Tax

    Whey protein is FOOD not a supplement
  • Free Shipping

    Get your products super fast with no minimums