Switched to pure choice and I sure am glad I did! Price, quality and taste all played a role in my decision and I couldn’t be happier!
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4.8 stars over 3,750 reviews
Support Local Farms & Maximize Muscle
1 - 5 Simple Ingredients Options
28g Protein Per Serving
Cold Filtered at 80-90°
Easy Digestion & Virtually Lactose Free
Local Farms with Happy Cows
Click Subscribe and Save for $10 off on EVERY Order!
THE TRUTH ABOUT GRASSFED CLAIMS
Wisconsin Cows Eat Grass
Every Wisconsin farm I’ve visited near my dad’s cheese factory has cows grazing on lush pastures.
"100% Grassfed" is one of the most misunderstood phrases in our industry. When a brand says "100% Grassfed", it does not mean the cows ate 100% grass.
The loophole is farms should go through an agricultural equation to figure out the exact percentage of grass the cows are eating in their diet. When farms register at under 100%, they can still say "100% grassfed", when it's not 100% grass fed. Crazy, huh?
The brand should carry an exact percentage in their Trademark. Very few follow this rule. We've asked many brands for this Trademark, and often we get documents literally produced by them. It holds no value in such cases.
Wisconsin farmers have their cows in incredible pastures eating grass and we're thankful for over 700 Wisconsin farms for helping us!
Do the cows who support our whey eat grass? YES, as much as possible.
SIMPLE. CLEAN. FARM FRESH.
Discover Pure Choice Farms Products
Our products are simple, clean, and made with integrity, from cold-filtered whey protein to nutrient-packed superfoods you can feel good about every day.
From Our Family To Yours
Tony's family migrated from Switzerland to Wisconsin in 1954 to make cheese. Pure Choice Farms carries on the agricultural legacy by connecting you with the local farm for the highest quality whey protein and micronutrient powders.
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Choose shipments of 30 - 180 day increments.
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Whey Cleaner. Whey Better.
From healthy, happy cows to your shaker, no middleman required. Just farm fresh, cold-filtered whey protein isolate.
Pure Choice Farms Whey
Other Whey Protein
Has Whey Protein
Cold Filtered Whey Isolate
No Artificial Flavors or Fillers
Virtually Zero Lactose
Locally Sourced
Free Shipping
Customer Reviews
Overall rating: 4.8 / 5 from 4262 reviews.
I love the taste and quality of the protein powder. I was happy that it only contains 3 ingredients. And it comes from grass-fed cows on Wisconsin local family-owned farms.
Easy purchasing experience. Very tasty flavor. Looking forward to trying it in my coffee as a delicious fall flavor. Mixes very well.
Love the taste and quality of this protein powder! It’s part of my morning shake.
Great protein that I subscribe to. Easy to mix and tastes great.
Bought a large tub of this and will definitely be buying more!! Finally found a quality protein
Love this stuff. Tastes great and the minimum ingredients makes me feel that it's good and good for me.
Have tried all 5 flavors. The marshmallow tastes sweeter than the rest, but all are fabulous. This was just what I was looking for. Clean protein without all the additives and sugar. The unflavored mixes well with milk for cereal or with water for any other food you want to up the protein in. I take care of 16 horses and I use the product primarily to drink on the way to do barn chores in the morning. Keeps me going until I'm finished. Will definitely continue to purchase.
I ordered this by accident, I wanted unflavored… I emailed Tony the owner, and he made sure that I received the unflavored one I wanted. Great customer service!
I've been looking for "my" protein for awhile now. Something without artificial sweeteners that mess up my stomach. Something pure and simple. After initially trialing a small order of Pure Choice I have returned for the 6lb version and couldn't be happier. This stuff is great, priced great, and tastes great, and I've found "my" source of protein.
Only received it yesterday but it seems to be great. Mixes well with yogurt and milk. Tastes good.
I like both flavors frosted marshmallow and the peanut butter. I will be getting more. Have a great day.
My husband put this in his daily salad and I use it in my daily smoothie! Love the clean ingredients😁
Love the 3 ingredients, mixes well and with it being nearly lactose free, don’t have any annoying GI issues.
First time trying a flavored whey protein and we really like it! Not overly sweet. Nothing artificial in it and that's what we love...plus we lived in Madison a few years ago so it's nice to support you guys!
Mixes well. Tastes good. Can’t ask for much more.
Clean ingredients and mixes amazingly.
Best out there.
Simply, clean ingredients! I love the vanilla with blueberries or strawberries, a great start to my day. Thank you for creating this protein drink! I also love supporting our Midwest farmers!
Great Protein! Only 3 ingredients. Clean, no artificial ingredients. My go to post workout drink.
Favorite protein I’ve found without being chalky. Also very fast delivery.
I have been enjoying the vanilla whey protein for a couple of years now. I was first sold on it because of the simple ingredients and the amount of protein per serving. Recently I’ve been flooded with information about not only the importance of protein intake but also the amount of leucine. I received my shipment of Pure Choice Farms whey isolate today, took a look at the info on the back of the package and was amazed at the high amount of leucine in each serving as well. I couldn’t be happier with this product!!
I used to be a ON fan but Pure Choice blows it out of the water. I tried both the toasted marshmallow and vanilla - they are equally delicious. Pure choice is smooth and mixes super cleanly. I’m a fan and now a customer for life. I can’t recommend their products enough.
I was so glad to find whey protein without artificial sweeteners or flavors. Mixed extremely well.
Great product
I love adding the vanilla whey to milk and then adding my coffee. It’s a treat and I’m getting 28 g of protein. I find it as satisfying breakfast.
I love using this to make my healthy chocolate avocado muffins. I also use it for other baking ideas.
The best whey protein I've ever tried. Only three ingredients (which is perfect!) and an amazing taste. Wisconsin cows are the best \o/
Great tasting and good source of protein!
Great taste, and I love the short ingredients list. No fillers!
As someone who has used protein powder for many years I find this one to be outstanding. Unflavored lets me pick the flavor profile I want at that time. And as someone who very much dislikes taste of artificial sweetener, I find this product enjoyable. Will definitely be a regular customer. Thanks for a great and clean product.
I use the unflavored in my coffee and the vanilla I add to greek yoghurt.
I was looking for an easy to digest unflavored protein powder and I think I found one!
Pure choice, has the cleanest form of whey protein on the market!
Great taste as topping or shake!
No bloating Mixes great And taste great as well
Awesome protein powder, minimal ingredients and great taste. What more could you ask for? Get a subscription and email Tony when you need more outside of your normal fulfillment window. He will actually get back to you and ship your product quickly. A great experience all around. Thanks Tony!!
My all time favorite protein
Great quality whey isolate. Tastes great and I'm happy to support the Wisconsin farmers!
I ordered monthly the whole bundle. The best protein with the highest amino acid content and the fewest bad ingredients, best protein on the market and also they’re honest with their amino acid profile display.